Online buying is to a large extent an upper-income activity, according to recent Gallup research, writes InternetRetailer. Households with annual income of $100,000 or more are three times as likely to buy online as those with income under $35,000, and one-third more likely than households with income of $75,000-$100,000.
When asked to agree or disagree with the statement "I prefer to purchase inside the store, rather than online or by catalog," 51 percent of all consumers agreed. However, only 40 percent with household income $100,000 or more agreed, compared with 60 percent of consumers with household income under $35,000.
