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The Rise of Subviral Advertising

Media Guardian: Fwd: Have you seen this?

This article highlight a recent trend where 'spoof' ads of mainstream TV ads have appeared on the web. The piece suggest that many of these ad are in fact done by ad agencies on a deniable operations basis. Whilst that is true in respect to some of the ads mentioned, it wasn't case with the Levis "wanking" ad. Although that was done by a semi-professional filmmaker, it was not authorised by Levis, who were apparently not amused.

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