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Home » Archives » 2002 » Oct » 14

The Intrusive Future of Rich Media

BizReport.com: "Get Ready For the Obnoxious Online Ad Parade"

Piece notes that with AOL, MSN and Yahoo! more receptive to intrusive rich media ads, web users have "front-row seats" to "an industry…in total turmoil" that entails a lot more experimental rich media ads. True enough. Me, I'd rather have rich media page take-overs and interstitals every 2-3 pages than pop-unders and blinking banners. Overall a cynical, but worhwhile analysis of where rich media's headed.

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