Strategy + Business: "Brand Building Through Web Centric Media Integration"

"Brand building is an area in which the Internet could change everything. Indeed, the real transforming power of the Internet derives from its ability to serve as the central organizing platform for integrated marketing communications programs–the glue that holds disparate channels and executions together, making them a cohesive force."

I recently put forward a similar case, although mind was discussed from the perspective of how best to sell this medium.