For those of you not already doing XML paid inclusion with Inktomi, you now have more reasons to get going, and I'm not just talking about the upcoming holiday season. In an e-mail to advertisers today, Inktomi announced new alliances, which means more inventory. Of course, we still haven't gotten a date when Inktomi results will show up on Yahoo, but Kanoodle and InfoSpace are two good reasons to consider a well managed XML feed optimized for both traffic levels and ROI. The original e-mail announcement follows:

Dear Inktomi Paid Inclusion Content Provider:

Effective immediately, we are proud to announce new relationships with Kanoodle and InfoSpace. Kanoodle and InfoSpace are using Inktomi's high quality search results along with their own search results to provide a robust solution to their search audience in the United States, Great Britain and Germany.