iMedia Connection: It Can be Found Here if the Price is Right

Doing search engine marketing ala paid search and paid inclusion seems like a no-brainer to me. It should be the first thing an online marketer does, not the last. Unfortunately, in most cases, it is the last thing that gets done. Here's an article that lays out the benefits to search engine marketing from its cost efficiencies to its contextual relavance. A good overview.

Related Posts:

• New Study Shows Consumers Feel Duped By SEM

• Search Engine Marketing Post Analysis
• The SEO is Dead Lie - Part 42