DM News: Shopping.com Sees Broader Appeal for Online Comparison Shopping

The stats from shopping.com and other shopping comparison engines should come as no surprise. These shopping comparison engines became successful vertical portals for shopping search. The real question is who will dominate the future of shopping search, the shopping portals, the traditional portals, or the eBays and Amazons. This year will be an important year for all of them, defining the terrain on which customers shop.