Online Journalism Review: OJR article: Future Shock: Mass Media, Editors to Vanish?
December is a month filled with holidaze, year-end roundups — and a time to gaze into the crystal ball. Not surprising, then, that we'd have a handful of articles in different media outlets about the future of journalism in the digital age. If there's a common thread to these stories, it's the idea that the Internet will bring more power to individuals, and lessen the power of big publishers, editors, and advertisers.
An interesting article on how media consumption is changing and trends that marketers will need to ackowledge if they wish to maintain communication with their target audiences.
