eMarketer: US B2C E-Commerce Tops $90B This Year
eMarketer predicts B2C ecommerce will reach $90B this year and rise to $133B in 2005. The factors said to be enabling this are more experienced users, more digital access, and a Darwinian shakeout of online retailers.
"Yet a fourth factor now comes into play: the increasing availability and adoption of broadband," notes eMarketer Senior Analyst Ross Rubin. "Add in refinement in marketing and transaction techniques, and it's little wonder that consumers are doing more of their shopping and buying online."
