DMNews: Editorial: What Price to Get Rid of Spam?

With it being announced today that spam now makes up more that 50% of all mail, the threat of spam to legitimate marketers is as present as ever.

In this short article Tad Clarke, Editor In Chief of Direct Marketing News, suggests that one way to rid the world of spam would be create a forced charge on bulk mailing. He points out that spammers achieve such poor response rates, in relative terms, that a charge of 1/10th of a cent per mail would probably be enough to put them out of business. Interesting idea.

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