A new site called The Whoa Show brings a twist to the typical user generated video site.

First in Action, the first show to air, will be an unending series of videos in which someone takes direction, then gives direction for the next show.

The first user to take direction gets the privilege of guiding the next video, making First in Action an ongoing event with no end as long as there are participants.

The Whoa Show is funded with multiple models, including merchandising, licensing and advertising. Each video can be subscribed to via email or RSS, and widgets are also available to assist in content distribution.