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• Here are some of the biggest changes in the Google ecosystem for 2012.
• Obvious advice: deliberately exploit Twitter and other social signals to make it easy for people to add links and other credibility indicators to promote your brand's site.
• A nice run-down of the various tools you can use for collecting metrics on your inbound links and even communicating to Google when you need to disavow content, etc.
• In case you worried that Google had left its interface unchanged for too many hours, fear not. The "flexible targeting" feature announced last June is now rolled out to hundreds of thousands of confused account owners.