Gorilla Nation has formally agreed to sell ads on StarWars.com, StarWarsKids.com and other Star Wars branded sites.

This year Lucasfilm expects increased interest resulting from the new animated "Clone Wars" film and TV show. A video game is also slated for release.

Gorilla Nation proved an attractive choice of its emphasis on non-banner ad formats, like including site takeovers and other executions.

The firm serves a stable of sites that appeal primarily to geeks, men and other niche entertainment news seekers.