Personalized content filtering system The Filter has finally gone live.

The Filter has been in beta since 2006. Originally a playlist creation tool for iTunes, the recommendation system now includes internet videos, movies and TV, tailored to users' personal tastes — a glorified Pandora.com for all facets of online entertainment.

Read Write Web has more on The Filter, including imagery and an explanation of how The Filter terraces data.

A recent post by Read Write Web's Corvida dubbed filtering "the next step" for the evolution of social media.