Ogilvy PR has launched The Daily Influence, a social media/RSS dashboard tailored to PR and marketing professionals.

Produced in tandem with RSS/widget platform Netvibes, The Daily Influence comes pre-loaded with aggregated social media, word of mouth, PR and marketing news feeds. Marketers can customize views based on the preferences of their clients — which can use the tool to keep track of brand buzz across consumer generated-media sites.

"We wanted to give ourselves and our clients a smart utility that made it easier to […] get fresh ideas and be engaged with social media," explained Managing Director John Bell of Ogilvy PR's 360 Digital Influence arm.

The Daily Influence was first unrolled to Ogilvy PR staff members. It will ultimately be available to clients and other marketing and PR professionals. Sites curated on the glorified feed reader include TechCrunch, AdAge, Mashable, Reuters and PR Week.

A marketing trends report by Anderson found most marketing execs are "sick" of hearing about Web 2.0 and its related social media iterations. But they temper this sense of repugnance by admitting they haven't yet learned enough about such technologies.

Hoping to capitalize on this insecurity, the Advertising Research Foundation will host a one-day social media conference for industry execs in late January.