Texas U had planned on sending subscribers five issues of its football-oriented online video magazine over the course of the football season, but due to demand it's going weekly, MediaPost reports (via MediaBuyerPlanner). The magazine has 10,000 subscribers, but almost 90 percent of them have viewed it since April. Also, 86 percent of viewers have requested further promotional materials, such as a newsletter, promotions, and other information. What's more, 22.5 percent of those who viewed the latest Vmag forwarded it to a friend.