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Texas Instruments Makes Online Shop AOR

Texas Instruments selected JWT Technology to be its agency of record on its ad account with undisclosed billings, according to BtoB Online. The choice of the interactive arm of JWT as the AOR indicates more of the client's spending - which focuses on both the tech and business-to-business markets - will show up on the internet. The account was formerly handled by Dallas-based, McCann-Erickson-owned t:m.

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