Ten Percent of web users are watching TV programming on online, according to a report issued Wednesday (via MediaPost).

Most - 53 percent - of those who view online TV shows have streamed shows for free, and 49 percent have downloaded them for free, according to a report by The Conference Board and TNS. Some 62 percent of online viewers watch news clips, and nearly half watch entertainment clips.

Online viewers say personal convenience and avoiding commercials are their top reasons for watching TV broadcasts online. Only a small percentage of them claim that their traditional television viewing has decreased; three out of every four online viewers report no change in their TV viewing habits.

More than two-thirds of online consumers log on daily for entertainment purposes.