Marketers who want to reach teens should take advantage of their penchant for entertainment devices and websites about gadgets and gaming, and should attempt to reach them through in-game advertising and advergaming, writes eMarketer. Particularly gaming offers the best opportunity, with the vast majority of U.S. and Canadian consumers age 12-21 owning some sort of gaming device - and three of four playing online and offline games on their PCs, according to Forrester Research. Over two-thirds own PCs, DVD players, mobile phones or other handheld devices.
Marketers should also advertise on related websites: Forrester found that much of the time teens spend online is spent on sites related to gadgets and games; almost 80 percent visit games sites, almost half visit movie sites and over one-third visit music sites.
Teens on average spend 11.0 hours per week surfing the net, compared with 8.5 hours for adults, according to Forrester.
Forrester also found that about 50 percent of 12-21 year-olds get buying advice from friends and family, and 65 percent let others know what products they like.