eCommerce Times: Teenage Wasteland - Or Online Goldmine?

While e-Commerce Times's redux of teen marketing online suffers from the same ailment that most others do - namely, using the faddish language and high-expectations associated with teens instead of solidly-backed conclusions based on data - it does bring up an interesting factoid: only two out of three teens are interested in using prepaid credit cards.

The lack of credit cards has always made this demographic less attractive to stores both online and offline. New financial products, marketed mostly to parents, try to address this by giving them both a mechanism to disburse cash and a means of control and tracking. Perhaps teens nowadays aren't as cash-strapped as they once were, because it seems extremely odd that a third of them would decline to use it.