Time Inc. is shuttering Teen People with the September issue after eight years of publication, following the footsteps of Hachette Filipacchi which unexpectedly folded Elle Girl in April (via MediaBuyerPlanner).
As with Elle Girl, Teen People will continue to exist online, according to AdAge, which reports that ad pages at Teen People were down 14.4 percent during the first half compared with the first half of last year, and were down 4.6 percent during 2005 as a whole. Average paid circulation was down as well, sinking from nearly 1.6 million in 2003 to just 1.5 million in 2005, according to the Audit Bureau of Circulations.
A surprise memo, attributed to Time Inc. chairwoman-CEO Ann S. Moore and editor-in-chief John Huey, said the company will continue to invest in the brand through TeenPeople.com, "which shows promise and growth."
The teen category is a difficult one to service because the audience ages out every few years, the article points out.