Tech marketing spend will increase 7.5 percent in 2006 vs. 2005, the highest growth rate in four years, writes BtoB Online, citing new data from IDC, which interviewed 95 senior tech marketers.

Tech marketers expect to allocate 21.0 percent of their marketing program budget to advertising; 19.3 percent to events; 17.3 percent to marketing support and sales tools; 14.7 percent to direct marketing; 7.1 percent to PR; 5.6 percent to collateral; 5.0 percent to the web; 4.2 percent to research; 2.0 percent to analyst relations; and 3.7 percent to other efforts.