Today TBA Global is expected to announce the launch of its digital entertainment division, MediaPost reports.

TBA Digital Entertainment Engagement Programming (TBA DEEP) is reportedly already used amongst clients like MTV, McDonald's and Ford.

Its 12 employees — six specialists, six in sales — will focus on threading campaigns on multiple media, including online and on TV. Branded entertainment, content production and live events will also be targeted.

The department is estimated to rake in 15 percent of TBA's total revenue in its first year of operation. Outlook for the next three to five years is equally optimistic. Executive VP Brian Murphy said total company revenue would include 30 to 50 percent from TBA DEEP alone.