TargetSpot, the nation’s largest internet radio advertising network, has launched a mobile advertising platform that allows marketers to serve audio ads to mobile applications on various smartphones.
Slacker Radio, a pure-play internet radio service, will use TargetSpot’s online advertising platform to make mobile ad inventory available to advertisers through Slacker’s mobile apps on iPhone, Android and BlackBerry smartphones, according to MediaBuyerPlanner. Other TargetSpot partners will be able to sell their mobile inventory via TargetSpot’s online ad platform, as well, the company says.
“Through our partnership with TargetSpot, we are able to offer consumers free music while building an attractive and sustainable advertising revenue stream through our mobile platform,” says Slacker CEO Jim Cady.
Slacker has 13 million registered users.
Separate Revenue Stream for Radio Partners
Until now, the audio ads that ran in-stream on Slacker’s service - two to four of them an hour - were the same ad units that ran on its internet platform. The new capabilitiy creates two separate advertising streams, writes Mediaweek. Other radio partners are likely to follow, and TargetSpot is in the midst of discussing options with charter advertisers.
Mobile Advertising to Reach $1.56B by 2013
eMarketer and Gartner have predicted that mobile advertising spending will reach $1.56 billion by 2013. Ad-sponsored mobile applications are expected to generate almost 25% of revenue for mobile app stores. Consumers will spend $6.2 billion this year on mobile apps, downloading 4.5 billion apps.
