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Home » Archives » 2003 » May » 16

Targeting Boomers Through Email

MarketingSherpa: Special Report Part I: Emailing Aging Boomers vs. "Seniors"

Older consumers adore email. However, you can't treat the two

major demographics — aging boomers vs "seniors" the same. Part

I of MarketingSherpa's new brief report tells you:

a. Quick Boomer Demographic Basics

b. What's the difference? Aging boomers vs. "Seniors"

c. Marketing through boomers to seniors

d. Eight Tips on Emailing Boomers

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