Some tech-savvy politicians are running targeted mobile campaigns that at least one political and marketing consultant believes will be replicated in the commercial sector - minus, of course, the mudslinging. Companies - as other politicians - have been running mobile campaigns, many very effectively, for some time, David Johnson, principal of Strategic Vision tells MarketingVOX.

"What is different about these is that they are highly targeted. I think we will start to see businesses start to apply some of these methodologies, especially if these candidates win in November."

One is Sharron Angle, a Republican candidate for Nevada's senate seat. She is running against the Democrat incumbent Harry Reid. Angle recently ran a targeted mobile ad campaign in Los Vegas with the slogan that the only businesses that Reed has helped in Vegas has been the U-haul business. She said it refers to the number of people moving away from the state. "That ad has gone viral, with people forwarding it to others," Johnson says.

Another example is an ad Minnesota Republican Rep. Michele Bachmann is running, targeting people who are visiting the Minnesota State Fair. "Watch This Video On Tarryl Clark Taxing Your State Fair Foods!" is what a display ad reads that is running on Google’s mobile network. Clark is a Democrat gunning for her seat. (via ClickZ).  Both campaigns are targeted to specific mobile users, in Angle's case the city of Las Vegas and in Bachmann’s case, fairgoers, Johnson said. This is a trend he believes will step up not only in the commercial sector but also in the 2012 political campaign cycle.