DailyCandy in the big-box

Discount retailer Target is entering a joint promotional partnership with online fashion/popular culture site DailyCandy.com. According to the Wall Street Journal (via RetailerDaily), Target will feature a section on its e-commerce site called "Red Hot Shop" with content from DailyCandy editors.

Red Hot Shop will include reviews of Target products from DailyCandy, as well as other media content submitted by the Comcast-owned e-newsletter. It will also become a paid advertiser on the DailyCandy site. Financial terms were not disclosed.

Target saw net earnings drop 13% in Q1 2009 despite a 0.4% increase in sales. It recently launched a number of new programs aimed at regaining some of the market share it appears to be losing to chief rival Wal-Mart. Wal-Mart reported solid increases in domestic net sales, operating income and comparable store sales during its most recent financial quarter.

Earlier this week, Target announced a new line of limited edition private label home goods in partnership with designer Dror Benshetrit. Last month, it rebranded its main line of private label CPG goods with the new banner "up & up." As part of the rebranding, Target redesigned packaging and is intensifying promotional efforts.

In March 2009, Target exclusively released a new 3-CD set from popular R&B performer Prince. And in February 2009, Target expanded its assortment of perishable and dairy products.

DailyCandy, which offers a free daily email newsletter as well as a web site, was purchased by Comcast in 2008. It publishes 13 email editions aimed at specific US cities, as well as a national edition and several special editions for target audiences such as children.