Game face on!
Weeks after Obama committed $5 million in ad spend to the Olympics, Senator John McCain's Presidential campaign is making a last-minute Olympic ad buy for $6 million — trumping his Democratic rival by a round million.
"Imitation is the sincerest form of flattery," drawled CEO Evan Tracey of TNSMI's Campaign Media Analysis Group. "For the same reason the idea was good for Barack, it is good for McCain: It's high traffic for eyeballs in a normally low traffic time of year."
The purchase includes network and cable spots, reports Advertising Age.