Behavioral-targeting firm Tacoda and rich media and video ad technology provider Tremor Network have partnered to create behaviorally targeted in-stream video advertising for their respective networks, reports ClickZ. Tremor clients can buy pre-, mid-, and post-roll video ads (also Tremor's expanding rich media ads) that use Tacoda's behavioral targeting and audience data; Tremor's technology will serve the in-stream video ads that Tacoda advertisers buy on its Audience Network.

The combination of video and behavioral targeting will be attractive to advertisers that are focused on branding and may be more comfortable with TV, Dave Morgan, CEO of Tacoda, told ClickZ.

"The goal of the relationship is to drive new revenue streams for both companies by leveraging existing sales channels and capitalizing on the core competencies of each," Jason Glickman, CEO of Tremor Network, is quoted as saying.