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Tacoda Tech Replaces Deleted Cookies

After the news of Jupiter Research's new study on rampant cookie deletion, and the various nasty implications it bodes for online ad measurement, a Tacoda PR representative made the rounds to promote the behavioral marketing firm's ability to reset cookies that have been deleted using its own tracking data. Tacoda has the ability to manage audiences through the sum of the various first party cookies, rather than having to lay its own cookie on users - a technology for which it is seeking patent protection. Tacoda CEO Dave Morgan told MarketingVOX early this morning that if a user returns to a site after having deleted the cookie - and, importantly, re-registers with the same information - Tacoda can re-adhere past tracking and other information to the new cookie.

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