Eyes on the logo, mister.
Taco Bell has teamed with Sports Illustrated for a campaign centred around the magazine's popular Swimsuit Issue.
The campaign drives audiences to DirectDaniella.com, which hosts videos of model Daniella Sarahyba in a variety of settings. Visitors can use their mouse to take pictures of her from the videos. Photos can be emailed to friends.
SI and Taco Bell promoted the site with online ads on MTV.com and ESPN.com, as well as other sites with a large male audience. Taco Bell also ran in-store promotions.
The campaign will continue to run for three months, after which metrics will be gathered on how well the site fared at attracting and retaining visitors.
