Mr. Pickens in his ad

"I'm T. Boone Pickens. I've been an oil man my whole life, but this is one emergency we can't drill our way out of."

The statement above was made in a $58 million ad campaign financed by Texan oil mogul T. Boone Pickens, who is using television advertising and internet outreach to push Pickens Plan — a means of lowering US dependence on foreign oil by perpetuating use of wind power.

"Our dependence on imported oil is killing our economy. It is the single biggest problem facing America today," said Pickens in a news conference where he outlined his plan, reports CNN.

According to Pickens, building wind turbines on the "wind corridor" that stretches from Canada to West Texas could supply more than 20 percent of the nation's power. Private investors could fund the project; through his company Mesa Power, Pickens has already invested $2 billion to finance a large wind farm in Pampa, TX.

What's more, fueling plants with wind power would avail more natural gas to fuel motor vehicles — which in turn could save the nation over $230 billion per year.

The ad campaign takes pains to point out that US dependence on oil is a financial crisis, not merely an environmental one. The latter position may have chafed Republicans that perceive environmentalism as a cause framed primarily by Democrats.

Pickens is shopping the plan to Congress and the White House, arguing this is a "national emergency." If both sign on, it can be fully-implemented in 10 years, he said, adding that his refusal to advise either Presidential candidate in the November election makes it even more likely to garner bipartisan approval on Capitol Hill.

"This is our crisis, and we can solve it," Pickens concludes in his ads, which currently appear throughout the nation.