PC World reviews to
rub elbows with rivals
PC World has partnered with Retrevo to syndicate rival product reviews and comparisons alongside editorial on its website.
Retrevo scans other websites to aggregate information related to a client's content. It focuses primarily on consumer electronics: comparison data, prices and review rankings.
As part of their agreement, PC World will exclusively promote ad programs for Retrevo's website. Alt Search Engines has published an interview with Retrevo regarding both deals.