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Switchboard Signs Up Shopping.com

IAR: Shopping.com, Switchboard Join Forces

Switchboard, the local listings company, and Shopping.com plugged their products together in hopes of providing a more comprehensive yellow pages offering. Switchboard has been week on national advertisers, while Shopping.com has not been able to concentrate on local markets. Shopping.com will pay Switchboard on a per-click basis with prices varying by keyword.

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Switchboard Signs Up Shopping.com

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