CBS.com is featuring blogs from several prime-time shows, including CSI: Miami, Survivor, How I Met Your Mother, and Ghost Whisperer - and more blogs are on the way, reports MediaPost (via MediaBuyerPlanner). For Survivor, for example, the cast of contestants will contribute content by analyzing the action and game strategy.
CBS is hoping the blogs will help drive traffic to the sites while increasing the visibility of the shows on a new platform. CBS also announced that it will offer free audio downloads of certain programs, including 60 Minutes.
