Marketing Sherpa: AD:TECH Survey Results: Heavy Internet Marketers Reveal What's Working What's Not, & 2004 Budgets

The MarketingSherpa/AD:TECH survey results failed to shock, with search marketing (price-per-click in particular) and house lists ranking as most effective. Apparently, while increased spam has pushed list rental to the bottom of the heap, mailing house lists produces results. It seems counter-intuitive at first, but list rental costs much more than mailing a house list. Price-per-click search remains hot, with many marketers increasing their budgets. A surprising number of marketers are still somewhat inflexible in changing or re-allocating budgets. It's gonna be a fun year.