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Survey: Print Catalog's Influence on E-Commerce Waning

DM News reports a new Millard survey showed increased satisfaction with online holiday sales, with 51 percent of shoppers saying they were satisfied with the experience, up from 2003's 46 percent. Still, specific problems showed increased prevalence, including order process confusion, site slowdowns and lack of online availability of items shown in print catalogs. Fewer shoppers went online with a catalog in hand. In 2003, 12 out of 20 shoppers had in hand a print catalog, while in 2004, only 9 out of 20 did so.

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