Nearly two-thirds - 66 percent - of consumer magazine websites run ads from advertisers that don't advertise in their print editions, up from 53 percent two years ago, although more that three-quarters (77 percent) offer print/online advertising packages, according to a study by the International Federation of the Periodical Press, reports MediaPost. More than half (54 percent) said they were profitable - more than twice as many as two years ago. Some 18 percent reported breaking even, and 17 percent said they lost money, compared with 38 percent two years ago.Paidcontent adds that approximately two-thirds of the websites' revenue came from display advertising, and that the full PDF of the report is available from www.fipp.com.