Traditional media continued to lose consumer interest in the past year, while the internet gained, according a Burst Media survey of 2,600 web users who were asked about changes in their media consumption. Nearly 61 percent of respondents said they spend more time on the internet now than a year ago: 32.2 said "much more time," and 28.7 percent "somewhat more time." All age segments adhered to that trend.

Even among the teen and 18-24 segments – which already spend a more media time than others on the web – three out of five (62.6 percent and 60.9 percent, respectively) said they were spending more time on the Internet than a year ago.

Roughly one-third of all respondents said they are spending less time with television (35.5 percent) or magazines (34.1 percent), and a quarter of respondents are spending less time today listening to radio (27.1 percent) and reading newspapers (30.3 percent).