According to a new study by the Association of National Advertisers, 67 percent of marketers now develop integrated marketing programs across most or all of their brands, but only 33 percent of them are "very happy" with their efforts, BtoB Online reports (via MediaBuyerPlanner). Sixty-three percent of marketers rank organizational issues as the greatest challenge to successfully integrating their marketing efforts.

Also, 72 percent of respondents to the ANA survey said the development of a "big" creative idea that can be leveraged across all marketing channels is the most important contribution that an agency can make toward an integrated marketing campaign.