More and more catalogers are shifting their efforts to non-print media - to the Web and e-commerce - according to a survey of 100 catalogers by Transcontinental Printing's catalog group, reports DM News. Some 66 percent of the catalogers identified the internet and e-commerce applications as an area of significant investment. Increasing website and multichannel marketing was a high priority for 72-73 percent of respondents. The shift to e-commerce may be explained in part by catalogers' unease with rising mailing costs, according to Transcontinental. Some 39 percent of respondents said costs associated with mailing and distribution represented the greatest obstacle to growth.