MediaPost: Unicast Finds Entertainment Success

Unicast is seeing an increase in the adoption of its Full Screen Superstitial by entertainment brands. HBO and FOX are two of the brands that have availed themselves of the new technology.

"These new ad formats allow us to take our creative work a step further," said Blair Shapiro, VP Creative, itraffic who did the work for FOX's Paradise Hotel campaign. "The full screen Superstitial gives us an unprecedented palate that enables us to create campaigns that have the emotional appeal of television along with the interactivity and real-time response which characterize the Internet."

Great, but when will we stop comparing everything to television?