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Superpages Buys Switchboard.com for $225M

Idearc, the publisher of the Verizon Yellow Pages and Superpages, has just purchased Switchboard.com, a local ad and yellow pages provider, from InfoSpace for US$ 225 million.

The purchase is expected to add much-desired scale to the Idearc platform, in terms of both advertising and in its online directory listings services.

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