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Superbowl Prices Offered Diminishing Value over Years

Readers wishing to plumb the depths and heights of marketer gullibility and ego can visit AdAge's chart of Superbowl ad prices and exposure. The upshot: buying an ad in 2004 was three times dumber than doing so in 1982 (about a $25 CPM versus about an $8 CPM, adjusted for inflation).

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Superbowl Prices Offered Diminishing Value over Years

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