eTrade's talking baby
generates positive sentiment

Collective Intellect has issued results from its analysis of Super Bowl XLII advertiser blog buzz during and immediately after the game, reports Adrants (via MarketingCharts).

Among the findings:

Pepsi had the most share of voice in blog posts during and after the Super Bowl (including the Sobe spot):

The eTrade baby commercials produced the most positive sentiment across dot-com advertisers:

Hershey's Ice Breaker commercial had negative sentiment overall, while Planter's nut perfume spot was positive:

Advertiser buzz increase or decrease from before game compared to during and after the game:

See more Super Bowl ad coverage by Adrants.