With all three major search engine companies offering new and shiny mobile search features, the platform could finally be ready for prime-time, according to Danny Sullivan writing in AdAge.

With a bevy of new products being offered and new, more user-friendly interfaces being built to make it easier to get maps and local information, mobile search could finally break through into the mainstream, writes Sullivan.

Mobile has long been eyed but has never delivered on the potential promised by proponents. Now, though, with companies actively innovating to stay ahead of competitors and technology finally catching up, 2007 could see the first major skirmishes of the mobile-search wars.

All of this is driven to a great extent to open up mobile search as an advertising revenue stream. With devices finally enabling users to search for what they want when they want it, mobile marketing dollars will be following the technology innovation closely.