MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

Suit Alleges Yahoo Spyware Fraud, Earnings Conspiracy


Edelman

A class-action lawsuit was filed Monday against Yahoo and unnamed third-parties, accusing them of "syndication fraud" against advertisers who pay Yahoo to display their ads on search results and on partner sites, reports Brian Krebs on the Washington Post's Security Fix blog (via Slashdot). The suit not only claims that Yahoo displayed ads via spyware and adware and on typosquatter sites but also alleges that Yahoo "is conspiring to boost revenue" by using its relationship with such sites "to gin up extra revenue around earnings time," according to Krebs.

The suit (pdf) against Yahoo was filed in federal court in New Jersey.

"Yahoo ought to settle this case, but they ought never have allowed this problem to fester to the extent that it has," Ben Edelman, an attorney of record on the case, is quoted as saying. Among the "spyware vendors" named in the complaint are Direct Revenue and Intermix, both of which have been sued by NY Attorney General Eliot Spitzer.

Related Topics

major players news
ad technologies & vendors
search engine marketing
signs of doom
text ads
legal, government & regulation
people
worst practices

Search

VideoEgg
sponsor
E-Mail This Story email this story «
Related stories: - Direct Revenue Adware Shenanigans, Indirect Yahoo Funding Revealed - Direct Revenue 'Mystified' at Spitzer's Spyware Suit - Intermix Ex-CEO to Pay $750K Spyware Fine - Intermix to Pay $7.5 Million to Settle Spitzer Suit

Subscribe to MarketingVOX|News

MARKETING JOBS