The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Subject Line, 'From' Address Crucial to Email Marketing

An email's subject line and "from" address are "the most important factors" for getting users to open an email.

The revelation was made by Louise Rijk of Advanced Media Productions, writing for the UK-based Worcester Business Journal. She advised subject lines be eye-catching and less than 70 characters.

As mentioned in MarketingVOX's "13 Tips for Effective Email Marketing," a "From" name should be transparent. A message from Apple Store, for example, is less suspicious than something from "admin[at]apple.com."

Emails must feature the same logos and designs as the websites they represent, Rijk added.

She also advised examining how spammers use subject lines, then avoiding those methods.

A recent study found that "spam" is increasingly interpreted as "unwanted" email — not necessarily unsolicited email.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research