Clicking on 'Stumble'
delivers tailored content

In a sea of online video, StumbledUpon may have solved the problem of finding content suited to users' tastes.
StumbleUpon, which helps web users discover sites based on the ratings of its 1.65 million registered users with similar tastes, on Wednesday said it was offering a way for users to watch a stream of videos from popular video sites YouTube, Google Video and MySpace that are matched to the individual's interests, reports Reuters.

While online video search systems have grown in 2006, finding what to watch depends on text searches that rely on how the video was labeled and simple popularity rating systems, making it difficult for users to find content specific to their tastes.

"What we realized is there is no great way to discover personally relevant videos," David Feller, Stumble's vice-president of marketing, said in an interview; he said the site is "much more like watching TV, but the videos brought to you are more personally relevant."