DoubleClick Release: Consumers Open to Marketing Messages Within Transactional and Service Messages

DoubleClick published a massive tracking study on email habits, showing that more and more people are becoming slaves to their email (33 percent versus 20 percent from the previous year). The average email user now gets 308 emails a week, up 16 percent, and about two thirds of that is spam.

Some other tidbits:
- 57 percent report getting permission-based emails from offline stores, and 45 percent report the same for catalog companies.
- Almost a third - 32 percent - have made an immediate purchase due to an email (up from 28 percent in 2003).
- Perhaps more importantly, another 30 percent report clicking through an email to learn more information that resulted in a later purchase. Also an additional one in eight people reported clicking through, learning more and then making an offline purchase.